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Before I take step in any visual work it takes longer time gather background research definetly in not standard databases inspiration appears while you learn and expandi use many time scientific the publications, numbers, psychology benchamrks but first of all is understanding the words Each word has its own autonomy emotional space thus i always aim for understanding more cause each detail has its own space in our memory content is a pixel perfect not only on grid but as well keep depth inside meaning a brings emotions.

Campaign strategy crucial dynamics turning message into action. Below you can find process I . Before i would start any further actions should involve reflection and discussion in a group its important at all steps we are honest

Revoluts brand values are not clearly stated. We need to convey and express to public merit. only in this way we can stream authentic message the market and gather more organizations companies filantrops which spread same manifesto ( the brand values shall be written in brandmanual ) since the company is futurisitc step ahead this way we can .In my eyes revoult accompanied with braveness crossing boundries creating trend setting ventures affecting our reality not only in financials but hopefully will be holistic and answers to more nowadays issues I really love the activism approach it can works so well


After reading this article I don’t find the financial part technicals as first thing we show in media or write about it. Selling the business is not very appropriate thing and we shall focus on the importance of the campaign rather than selling the donation widget which shall be last thing listed small letters on the website.

After reading this article I don’t find the financial part technicals as first thing we show in media or write about it. Selling the business is not very appropriate thing and we shall focus on the importance of the campaign rather than selling the donation widget which shall be last thing listed small letters on the website.


My version of manifesto spread in newspaper which. corresponds to key visual used in public transport



manifesto shall be read directly be CEO or press representative

We have already found a high degree of personal liberty, and we are now struggling to enhance equality of opportunity. Our manifesto must be absolute

Economic revolutioner bank Revolut is fighting for true equality, particularly on the economic front for LGBT empowering and affecting the law and politics. Revolut is the only financial instution in the world respects economic equality in same sex marriage couples.We decided to create a partnership accounts with acceptance for martial legal rights . Revolts approaches to true equality, particularly on the economic front for all of us. “We are here for a true cause and this manifesto can affect millions of people. Are expectations that much higher than our reality? Even in the wealthy clients (LGBT and straight) whom we advise, most people are chronically insecure about their financial future -- despite our calculations and entreaties that they will be able to meet their future needs,” said CEO of Revolut. “This is the human condition I have concluded.

Revoluts actions might be radical but as they noted we are not a conqueror but is only small step and big step for humanity hopes to be of inspiration to practitioners working with business, human rights and the 2030 Agenda and to better equip them to implement how business and states can work jointly with the 2030 Agenda and the UNGPs in practice, and thereby realise the truly transformative potential of business


I analyzed the widget for donations afterwards i decided to incorporate visually more attractive layout for content. In my tactic before I consider any serious visual decisions i need all elements stick together. I. assumed that widget with donations shall take a place when company will be more settle down and builds a trust
Current ui / ux donations feels uncompleted.

SEO reports i would need to access more data in order to assess what are the real tendencies for this section but at first glance i thought that i donate revolut so the payments are free ;) just a joke but first impression

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a purpose that drives the campaign strategy showcase a numbers from medical publications with high impact factor

who is affected by the campaign

when the queer community approaches true equality, particularly on the economic front.

Gallup-Healthways Well-Being Index poll found that Lesbian, Gay, Bisexual and Transgender (LGBT) people fared worse on every measure of well-being than their straight counterparts. And LGBT folks fell farthest short in what is arguably the most critical of the indicators: financial health.

But only 32% of gay, bisexual and trans men reported being financially secure, compared with 40% of straight men, Queer women did even worse, with only 27% reporting being financially security, compared with 39% of straight women,

About 40% of homeless youth are LGBT, according to 2012 Williams Institute survey of groups that provide services to homeless youth, far above the percentage of the general population that’s queer.

LGBT people also face employment discrimination, which can hurt result in lower earning. Some 15% to 43% of LGBT workers have experienced discrimination, according to a 2012 study by the Center for American Progress.


Based on the true demographic statistics I wold spread around the city posters campaign which will inform about the real problem of economic depression in LGBT society long before the real Revolut campaign would hit the city the poster signed by ILGA


example of the poster

example of the poster





campaign 01
specified the following delivery channels: offline campaign in public transport and online press coverage. Their goal is to increase product activation and lift positive brand response. They have resource to produce a limited edition bank card for the promotion of a PRIDE related charity, and use influencers in a social media push.Prepare a concept pitch, detailing deliverables and your approach to the brief.

the clients of Revolut are young people in populations 18 - 30 + possible those generations are hard working youth who needs help too they are also in times where equality touches all of us on all levels in our complex life. Lack of equality since centuries was a global problem which is still affecting our life
We need look holistic also to potential donator if spend needs to see effects, see profits or really want to take the action in camapaign because the values and changes are connected directly to their life in order to get their interest i decided to communicate the donations section differently and more human centered cause boths sides are important we need to by emphatic and give in order to get

01. Series of mystical ads one month before Manifesto

Manifesto the queer community is lacking true equality, evidence are on the economic front. Below series of key visuals

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its a humor way to show it but definitely this approach catches attention more

its a humor way to show it but definitely this approach catches attention more





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02. The day of Manifesto ( would be perfect to combine this with LGBT British Awards the very special event with high exposure)
Revolut manifesto can have ultimate impact and The British LGBT give awards to best campaigns which lasts through the year

Revolut is launching first series of partnership cards and accounts respecting legal rights of the same sex marriagesThe buzz around the same sex couples rights can be a great pitch to communicate with celebrities in UK around the world to join the manifesto

Main key visual

Main key visual

Use of keyvisual on metro etc public space guirella marketing

Use of keyvisual on metro etc public space guirella marketing

 



03. Channeling social media ( celebrities and influencers)

Some couples will receive late honey moon gifts with only 1 pair of socks with diamond card and note. Second gifts will be send to influencers winner of British LGBT Awards as well pop culture. stars this one will be a formal letter from IRS from not properly filled a couple tax.


LIST CELEBRITIES INFLUENCERS:

Liv Little is a curator, audio producer, filmmaker and the Editor-in-Chief of gal-dem, a fledgling media empire run exclusively by women of colour. She also works as a digital executive at the BBC and is a contributing editor for ELLE UK. Little has written for the Guardian, Wonderland Magazine and gal-dem on a range of topics – from women seeking asylum in the UK, to interviews with women breaking down barriers in politics and the arts. Little founded gal-dem which aims to empower and support the creative work of young women of colour through breaking down tired stereotypes creating mainstream discussion in a whitewashed media environment.

Liv Little is a curator, audio producer, filmmaker and the Editor-in-Chief of gal-dem, a fledgling media empire run exclusively by women of colour. She also works as a digital executive at the BBC and is a contributing editor for ELLE UK. Little has written for the Guardian, Wonderland Magazine and gal-dem on a range of topics – from women seeking asylum in the UK, to interviews with women breaking down barriers in politics and the arts. Little founded gal-dem which aims to empower and support the creative work of young women of colour through breaking down tired stereotypes creating mainstream discussion in a whitewashed media environment.

At 22 she talked about her attraction to both men and women. She dated musician Annie Clark (stage name St. Vincent) for a year and a half, a relationship that taught her “what love was—real love.” In a rap battle with James Corden and Dave Franco, she joked, “I’ve hooked up with hotter girls than both of you combined.” And many women identify: “I love Cara Delevingne,” one fan wrote on Twitter. “Her openness about her sexuality…helped me accept myself.” Last year she took on another stigmatized issue, depression, talking about her own diagnosis in a series of interviews. “Mental illness goes unseen,” she said, “but I don’t want it to be unheard.”

At 22 she talked about her attraction to both men and women. She dated musician Annie Clark (stage name St. Vincent) for a year and a half, a relationship that taught her “what love was—real love.” In a rap battle with James Corden and Dave Franco, she joked, “I’ve hooked up with hotter girls than both of you combined.” And many women identify: “I love Cara Delevingne,” one fan wrote on Twitter. “Her openness about her sexuality…helped me accept myself.” Last year she took on another stigmatized issue, depression, talking about her own diagnosis in a series of interviews. “Mental illness goes unseen,” she said, “but I don’t want it to be unheard.”





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Guirella marketing

 
 
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02. More extreme version fo campaign
( the Revolut card with rainbow perfectly suites the pride collection of Michael Kors I would combine both and made huge impact factor)
equality for all is just a temporary name i would like to encourage croud to donate and since we are cooperating with ILGA pride for equality seing the colors of LGBT rainbow as well the revolut colors of the card i would definetly introduce the revolt actions to further public and philanthriopy thus in showcase i connected whole campaign with Michael Kors Pride collection. The new feature would be more game-design and competition to encourage donations. The Do the revolution makes possible to avarage person supporting the good casues and gain points with small share the person with most points by supporting most causes for example wins one of michael kors bag.

 
key visual - NO HIDDEN FEES REVOLUT

key visual - NO HIDDEN FEES REVOLUT

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Starting in 2019 Revolut shall gather data spread the awareness and help understand better the needs of LGBT youth across the world.

• Launch a survey

• Build awareness TOGETHER WITH Michael Kors determined by results of the survey

• Help existing charities through fundraising